You’re busy running your fitness studio, so using a scheduling software is the number one thing you need to achieve organizational bliss. If you have multiple social media platforms (which you should), then my most significant piece of advice is to simplify your life by scheduling your content in advance.
Once your team has coordinated everything in Slack, and your content is built in Canva, Planoly or Creator Studio is your next step to managing your socials.
When you use scheduling software, you can schedule content ahead of time so you don't have to stress about what to post and when it should be posted. You also don’t need to log into your accounts to post content manually every single day.
Planoly is my favorite for Instagram for a few reasons. It allows you to easily plan out and schedule posts in advance, and it gives you a visual of what your grid will look like before publishing. You can save your key hashtags to have at your fingertips for any post. Lastly, their analytics are the most comprehensive in the industry, yet they are still easy to understand.
Analytics are essential because they can help you figure out what is working well and what is not so you can optimize your social strategy accordingly.
The only negative thing about Planoly that I've experienced is sometimes videos and carousels fail to auto-post, but I have a simple solution, cue Facebook Creator Studio!
Facebook Creator Studio can be accessed by everyone who has a Facebook Business page; it's completely free and the most reliable! You can schedule content on both Facebook and Instagram in Creator Studio, as well as IGTV. I've found it is the best place to post videos and carousels on Instagram without worrying about your scheduled posts failing.
This is the most underestimated tool but easily the most important for any fitness studio. Google Drive gives you access to powerful business applications to use for social media and so much more such as spreadsheets, documents, forms, and storage.
Google Sheets creates powerful spreadsheets, which I use for all of my clients' Social Media Calendar templates and tracking important data. Google Docs is their word processing software to create social media post copy, content brainstorms, agendas, meeting minutes, blog post drafts, and almost anything you can imagine. Google Forms are perfect when you need to collect data to create student and team spotlights on social media.
Most importantly, it is a drive to organize ALL of your social media content in one place without any hassles of individual accounts needing to upgrade to access stuff. You can store your studio photos or workout videos to use on your socials, and all of your team can be connected to access the files.
Plus, all documents are live, meaning they're updated for everyone instantly. If you need to go in and approve posts on the social media calendar, you can do it quickly so your team can get to scheduling sooner.
Bonus, if you use Slack, you can integrate your Google Drive and get notifications when new files are added to the Drive, or documents when you’ve been tagged to approve updates.
Adobe Rush, the entry-level version of Premiere Pro, is an all-in-one video editing tool that you can use on Mac or PC. Desktop and mobile app versions are available.
It's super simple to learn and understand as a beginner. One of my favorite features is that you can resize videos for YouTube (16:9), story (9:16), and Instagram (1:1) so you can easily create videos for any social media platform. Rush has a great selection of transitions, elements, and titles that you can easily add to your videos. You can also customize your videos as much as you want with your own brand elements.
Adobe Rush produces polished, professional-looking videos that you can create on your own!
My top takeaways from Adobe Rush:
Social Media has become one of the best, most effective and... let's face it, interactive ways to reach your community. Every business, no matter what size, can now reach more people than with old-school marketing efforts. You have an opportunity to show the world exactly who you are and what you do.
With these 5 key tools, you can take your marketing and social media efforts into your own hands. Your only limit is your imagination!
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If you are serious about growing your yoga business, you need to be ready to harness the power of referral marketing. So how exactly do you do that? It’s not always as simple as just asking your customers to spread the word about your studio–– you need to motivate and incentivize people to help you grow your studio.
In the fast-paced and busy lives we live, it can be easy to slip into a routine and lose sight of the things we're grateful for in life. Studies have shown that being able to consciously note what you’re grateful for and actively practicing the habit of thanking the people in your life can improve your mental and physical health. As a yogi, you’re aware that yoga isn’t just a practice of the physical body–– it’s a practice of the mind, body, and spirit. Every time you step onto the mat, you’re engaging in an energetic lesson that goes beyond just your muscles and breathing–– it’s a practice that can spark gratitude. And as many experienced yogis can attest, when you put out love and gratitude into the universe, it comes back to you.
As a business owner, you know having a website is essential to growing your studio business. But simply having a site because you know you’re supposed to does not mean the universe is going to magically send you business because you’re checking it off a list of small business necessities. What you really need, to drive business to your studio, is a website with thoughtful intent–– intent to make your brand’s online experience as easy, engaging, and simple for the user as possible.
