The fitDEGREE Podcast: Insights for
Boutique Fitness Studio Owners
Facebook 
LinkedIn
Twitter
EmailFeatured Episodes
Episode 334: Rapid Fire Q&A: Structuring Your Studio Pricing
Episode 322: The Hard Questions Behind Studio Software & Growth
Episode 303: Bartering in Fitness: Legal Do's, Don'ts, and Danger Zones
2021
Episode 35: How to Make the Most of my App
How we strive to set the FitFam apart from other software clients|The social features you’ll find within the app|The way that having friends on the app is a game changer changer for your clients
Episode 13: Reporting Part 2... What Else Should I Check?
Retention focal points to pay attention to as a business owner, and what is the biggest report to focus on when doing this, why expiring memberships need to be watched closely, and so much more...
Episode 12: Part 1... What Should I Check?
What to consider on reporting of intro offers, purchased and expiring, tips for if you’re looking to adjust your intro offer or pivoting your business model and so much more...
Episode 11: All about Refunds
Automatic refunds from the admins and client experience, and what happens if you don’t automatically refund the client, how to mark as compensated, without using auto-refund, and so much more...
Episode 10: Classes, Events, Series... What's the Difference?
What the main registrables are within fitDEGREE, the pricing options available for the different registrables within fitDEGREE and how this will impact your business mode, and so much more...
Episode 9: Cancellation Policies Part 2 - The User Experience
The studio owners experience with cancellations and refunds, what to realize about refunds, auto refund and/or compensation with a non-auto refund, and so much more...
Episode 8: Cancellation Policies... How do I edit them, and what do they mean?
Where to find the cancellation policies within the fitDEGREE admin, why it’s important to know your business model before setting cancellation policies, and so much more...
Episode 7: Two Classes at once... How?!?
The four registrables in fitDEGREE, what to understand when utilizing locations in the system, how to choose the same instructor for both online and in-studio and so much more...
.png)
Episode 6: New Year, New Me. Registration Competitions- A How-to Guide
What registration competitions are all about and how they work within the studio setting, how to get people involved with more than just intrinsic motivation, and more...
Episode 5: Check In Screens - where do I begin?
The differences between the three check in screens on fitDEGREE, what are memos and starred memos, and what they can do for you to help manage important information and so much more...
Episode 4: How do I handle parties?
The two types of methods we see studio owners leveraging to create parties within their system, a look at how clients use the system to schedule one-on-one parties, ways to add a party to a membership and so much more...
Episode 3: Holiday season is coming... how do I prepare?
Navigating the gifting options in fitDEGREE during the holiday season, for both admins and clients alike
Episode 2: How in-app Purchase fees are impacting your business
What “in-app purchases” are, and what changes are coming soon with Apple’s guidelines around them
Episode 1: I Launched... Now What?
What a fitDEGREE launch looks like and why properly training your staff to use the software is key for them, and your clients.
Prologue 3: The Story of fitDEGREE: Dan Berger's Version
The pivots and the struggles fitDEGREE experienced from changing markets since beginning
Prologue 2: The Story of fitDEGREE: Dan Read's Version
Dan’s journey from the first version of fitDEGREE to what fitDEGREE is today
Prologue 1: The story of fitDEGREE: Nick Dennis’ Version
Where Nick got the idea to connect fitness partners with an app, and the lessons he learned about launching a startup from a previous venture
2026
Episode 319: Friction Is the Silent Killer of Studio Growth
The first "step" you must optimize before a client even steps through the doors of your studio
Episode 320: Rapid Fire: What's Actually Holding Studios Back
How to master the "consultant" approach to sales in order to grow your client base The "software trap" and why it's the biggest mistake studio owners make when wanting to generate new leads
Episode 321: Bandwidth vs Motivation: The Silent Business Killers Studio Owners Ignore
Defining bandwidth vs. motivation and why we need to stop treating every "stuck" feeling the same way How it is completely normal to hit walls as a business owner, but what the goal should be when this happens
Episode 322: The Hard Questions Behind Studio Software & Growth
The real truth about booking platform frustrations and why it's important to stop chasing "shiny objects How to evaluate the true client experience and how it's about so much more than just a pristine demo environment
Episode 323: Delegation for Studio Owners Who Do Not Have a Manager Yet
The core responsibilities of a studio manager and why defining clear "ownership" is the first step toward reclaiming your time as an owner. How one pivotal role drives revenue, manages the sales funnel, and keeps your studio's community expanding
Episode 324: Cutting Classes Without Upsetting Members
The real truth about August and December slumps and why most boutique fitness businesses are more seasonal than owners want to admit. Why relying on late cancel revenue is actually a "lagging indicator" of a broken schedule
2025
Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners
Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks, Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you, The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks
Episode 258: Using Exceptional Service to Elevate Your Studio’s Client Experience
How exceptional services involves creating a welcoming environment for everyone who walks through your doors , The critical role that consistency plays in having a positive experience, What active listening will allow you to give your members
Episode 259: Mastering Employee Management for Boutique Studios
What We Cover In This Episode , How clearly defining roles and responsibilities for every position is crucial for a studio’s success , Why hiring for a cultural fit is key Consistent, transparent communication will set you on the
Episode 260: Boosting Your Studio’s SEO: A Beginner’s Guide
What We Cover In This Episode Effective keyword strategies for identifying what potential clients are searching for in their first fitness class How SEO’s “sweat equity” can help you drive traffic without paying for costly leads
Episode 261: Competing with Larger Brands: Strategies for Boutique Studios
What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors How you can leverage your unique value proposition to compete with larger brands A reminder how your community is your superpower
Episode 262: 5 Lease Traps Gym Owners Can’t Afford to Ignore with Matt Becker of Gym Lawyers PLLC
Common hurdles faced by gym owners when first examining a lease agreement A breakdown of the most crucial sections within a lease contract Understanding ADA compliance and its specific implication
2024
Episode 256: See You Later!
How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast. The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus. The potential for a second podcast, what you can expect and how it’ll be different
Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios
An update on the total value of the wellness market right now and the shift that’s happening towards holistic health. The importance of having a crisis plan in place and the types of the scenarios you should be prepared for. How to properly prepare for a crisis, based on the “scale of fires”
Episode 254: Developing Financial Fitness: Building Budgets, Making Projections, and Understanding ROI for Boutique Fitness Studios
The ways that people are searching for a financial wellness on an individual level What to consider about cash flow management and it’s role in a business’s success. Where to start with budgeting operational costs and streamlining your financial model
Episode 253: It’s More Than Just Fitness: How to Create an Experience That Resonates!
How to approach defining your unique selling proposition. What to understand about connecting with your target audience. Steps to take to build a strong visual and verbal brand identity.
Episode 252: Scaling Your Success: The Latest Strategies for Studio Owners Who Want to GROW
What to consider if you’re thinking of expanding beyond your current physical space. A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio. How you can use tech-driven service expansion to facilitate new services for your customers
Episode 251: Optimizing First Visits: Best Practices to Maximize New Client Retention with Seran Glanfield of Spring Three
Examples of ways you can optimize the very first visit by your clients. What Seran says is the “low-hanging fruit” of building relationships. Why is the first visit so crucial for retention
Episode 340: Pricing Pushback: What Studio Owners Ask After This Conversation
What's really happening when a client says "I can't commit to a membership
Episode 339: Your Pricing Menu Is Killing Retention
The truth about why class packs keep clients inconsistent instead of building the routine they actually need to see results..
Episode 318: A Quick Update: Our Holiday Break+ What's Coming in January
Hey fitFam! Today, we're bringing you a short and straightforward update about the next few weeks for the podcast.
Episode 317: How to Succeed Without a Consultant: Leveling Up Using Free & Low-Cost Tools
Where you can find sources for high-quality, trustworthy, and low-cost business education
Episode 316: The Price of Perception: Why Free Isn't a Strategy and Discounts Aren't Loyalty
How research confirms that offering experiences for free often creates lower perceived long-term value for your clients
Episode 315: When to Cancel vs When to Keep a Class
Why knowing the financial baseline, and "break-even point" when evaluating class profitability and fixed costs is crucial for studio owners
Episode 314: Decision Fatigue Is Real: How to Keep Making Smart Choices When You're Tapped Out
Why it's so important that business leaders and owners learn to recognize the subtle signs of decision fatigue now, before it's too late
Episode 313: The Features You Didn't Know You Needed (and Already Have)
Why Spot Booking is now free for all studios and how it can be used for safety, accessibility, and improving the client experience
Episode 312: New Year, New Vibes - Prepping Your Studio for a Fresh Start
Tips for maximizing the end of the year by strategically treating December like an "off-season
Episode 311: Manager or Master Multitasker
The key indicators that signal your business is ready for a manager, moving you from being the bottleneck to stepping back and focusing on growth
Episode 310: Small Core Staff vs. Large Staff - Which Is Right for Your Studio?
How to assess your financials by analyzing what percentage of your monthly revenue is dedicated to payroll
Episode 309: Studio Safety Basics
Why you must ensure every studio has the core safety tools on site
Episode 308: Holiday Marketing Campaigns That Actually Work
What you can do to make gifting easy for your members
Episode 307: Why We Removed Chat (and What It Means for Your Studio)
Why the chat feature was removed from the FitDegree app, and how it strayed from the original goal we had for it
Episode 305: Surviving Instructor Time-Off Season
Why standardizing the way instructors request time off is a key strategy for a smooth season
Episode 304: No-Show & Late Cancel Policies That Actually Work
Why your studio's demand should dictate your no-show and late-cancel policies
Episode 303: Bartering in Fitness: Legal Do's, Don'ts, and Danger Zones
The key difference between an independent contractor and an employee to be aware of as a studio owner
Episode 338: Rapid Fire Q&A: Using AI Without Overthinking It
How to start simple by identifying the areas of your business where you are already repeating yourself. The secret to using AI for social media and marketing without sounding generic or losing your unique brand voice
Episode 337: From Search to Suggestion: How Clients Find Studios Now
How AI is fundamentally shifting the way information is pulled from your website and why ranking on page one isn't the only goal anymore. Why the real secret in getting found now is speaking the language of your clients
Episode 336: The Retention Problems Studio Owners Don't Expect
Why new members disappear after the first month and how to fix your habit formation strategy. What's really happening when members say that they genuinely love your classes but still fail to make them a part of their lifestyle
Episode 335: Shiny Object Syndrome Is Expensive
Why shiny object syndrome is actually a symptom of being uncertain about your current model. How to determine if a change solves a legitimate business issue or if you're just reacting to external pressure
Episode 334: Rapid Fire Q&A: Structuring Your Studio Pricing
The real purpose of an intro offer and how to use it to figure out exactly where your studio fits into a new client's routine. Why you must prioritize memberships and the reasons that class packs should be viewed as a compromise for clients with commitment issues
Episode 333: You're Not Seeing What Your Members See
Why you should be setting up mock clients with a personal email to see exactly what a brand-new lead experiences. A quick tip for testing your web app and intro offers without having to manage multiple accounts
Episode 332: Rapid Fire Q&A: How to Get the Most Out of Support
How providing a client's full name and context in the initial email will eliminate the first round of back-and-forth. The ways in which visual evidence helps the support team recreate bugs and prevents the frustration of feeling gaslit by developers
Episode 331: Billing Windows vs Service Windows: Why Members Can Register Into Future Perks
How the financial timeline controls when payments process, independent of your members' service access. Tips for managing how perk sets unlock, expire, and the impact of rollover settings on future access
Episode 330: The Questions Studio Owners Are Actually Asking
Why studio owners often miscalculate their timeline to profitability and the three levers that actually control your path to break-even. The one administrative task you should automate today to reduce human error and ensure your new member onboarding is consistent every single time
Episode 329: Retreats - Profit, Planning, and Partnerships
What to consider when choosing between building a retreat from scratch or partnering with an operator to remove the operational weight. Why retreats are a separate business model and how to treat them as a distinct revenue line so your KPIs don't lie to you
Episode 328: Rapid Fire: Retreats & Teacher Trainings
How to determine whether you should host an outside teacher training as a simple space rental or take on the undertaking of building your own in house program. What to understand about strategic pricing for profitable retreats
Episode 327: Membership Policies, Contracts & Best Practices
Why operating on trust alone is not a strategy and how to move your business out of the "gray" and into the "black and white" The loophole test you can do right now and other operational best practices for shoring up your agreements before a difficult client does
Episode 326: Scaling Without the Chaos: Subs, Rentals, and Trainings
The "Pen and Paper" logic of subbing and why you should be tracking availability blocks rather than just class times. How to kill the "he-said, she-said" battle by moving your team out of messy group texts and into a single source of truth
Episode 325: Practical vs Perfect: The Reality of Running a Fitness Studio
Why the curated Instagram version of studio ownership is a lie and how to stop letting digital personas make you feel like garbage. Practical ways to solve your staffing bottlenecks without committing to a $60k salary before you're ready
Episode 324: Cutting Classes Without Upsetting Members
The real truth about August and December slumps and why most boutique fitness businesses are more seasonal than owners want to admit. Why relying on late cancel revenue is actually a "lagging indicator" of a broken schedule
Episode 323: Delegation for Studio Owners Who Do Not Have a Manager Yet
The core responsibilities of a studio manager and why defining clear "ownership" is the first step toward reclaiming your time as an owner. How one pivotal role drives revenue, manages the sales funnel, and keeps your studio's community expanding
Episode 322: The Hard Questions Behind Studio Software & Growth
The real truth about booking platform frustrations and why it's important to stop chasing "shiny objects How to evaluate the true client experience and how it's about so much more than just a pristine demo environment
Episode 321: Bandwidth vs Motivation: The Silent Business Killers Studio Owners Ignore
Defining bandwidth vs. motivation and why we need to stop treating every "stuck" feeling the same way How it is completely normal to hit walls as a business owner, but what the goal should be when this happens
Episode 320: Rapid Fire: What's Actually Holding Studios Back
How to master the "consultant" approach to sales in order to grow your client base The "software trap" and why it's the biggest mistake studio owners make when wanting to generate new leads
Episode 319: Friction Is the Silent Killer of Studio Growth
The first "step" you must optimize before a client even steps through the doors of your studio
Episode 302: Should You Start Fresh or Buy Existing? A Studio Owner’s First Big Decision
Why your business model should match your personal strengths and tolerance for uncertainty The “Vision Test” and why a profitable studio might not be the right choice for you
Episode 300: Back to Routine, Back to Revenue: How to Capitalize on the Fall Rush
How to adapt your studio's schedule and offerings to meet the specific needs and routines of parents and teachers returning to their structured lives Effective strategies to help clients build lasting habits throughout September, ensuring long-term retention
Episode 299: Click-to-Cancel is Canceled? What Studio Owners Still Need to Know
Why the much-anticipated FTC click-to-cancel rule was halted just days before launch, and how it impacts your fitness business The need for continued vigilance, even after the rule was nullified
Episode 298: Handling Client Complaints Without Losing Your Mind
How to separate your personal feelings from client feedback to maintain a clear perspective and prevent burnout The reasons why you should take a moment to compose yourself before addressing a complaint, whether in person or via message
Episode 297: Membership Perks That Don’t Cost a Dime (But Feel Like a Fortune)
How you can use priority booking access to create exclusivity, without any extra effort on your part What you can do on members’ birthdays or anniversaries to make them feel seen, special, and appreciated
Episode 296: No More Temperature Checks: Intro Offers Just Got Smarter
The ways in which the new updates to our latest software platform release will make your intro offers more accessible to potential clients How the new update allows for direct refunds to client account balances, streamlining the process and retaining funds for future purchases
Episode 295: Life Hacks for a Successful Studio Staff Meeting
How to apply the three core principles for a successful staff meeting Why breaking down your meeting agenda effectively using a standing template leads to consistency
Episode 294: Should Your Studio Take a Break? The Pros and Cons of Summer (or Winter) Shutdowns
What “taking a break” means and does not mean and why this is important to understand as a studio owner Proactive things you can do during a pause or break to keep the momentum going for your business
Episode 293: The Power of Feedback: Listening Without Losing Yourself
How to approach integrating feedback into your core process and why it’s such a good idea to do this Strategies for choosing the optimal feedback format
Episode 292: Delegate Like a Pro: How to Onboard, Train, and Track a Virtual Assistant
How to prepare your business for a virtual assistant before you post for help Things to keep in mind when hiring the right VA for your fitness studio
Episode 291: Do, Delegate, Delete: The Studio Owner’s Guide to Choosing VA, Team, or Tech
Why energy, not just time, is your most valuable resource as a business owner How to determine what tasks you should be doing yourself When to delegate in-house versus to a virtual assistant
Episode 290: Cracking the Code on Client Retention: Small Tweaks, Big Impact
How the three main pillars of retention make up the foundational strategy for boosting client retention The way to use tactical behavior tracking to identify at-risk clients
Episode 289: What Could Go Wrong? Summer Events, Outdoor Classes & Staying Prepared
Pre-event planning strategies to pay attention to when creating a successful outdoor event The necessity of clear communication with attendees regarding location, parking, weather expectations, and what to bring
Episode 288: Click to Cancel & FTC Compliance
Details on the FTC negative option rule coming into effect May 14th and why compliance is key when it comes to protecting your boutique fitness business The clear and easy to use option to keep your business compliant as well enhancing the client experience
Episode 287: From Side Hustle to CEO: When to Go All In
The key financial readiness benchmarks you should be considering before transitioning to full-time What operational systems are key for a fitness studio transitioning from part-time to full-time
Episode 286: From Slower Traffic to Summer Surges: How to Stay Ahead in the Heat
Effective strategies for creating recurring revenue with summer-only Memberships The benefits of summer outdoor fitness classes and how you can leverage the outdoors in your business
Episode 285: Gym Owners’ Legal Checklist: Avoiding Costly Mistakes and Planning for Growth
The difference between an LLC and an S-Corp, and how that affects liability, taxation and future growth What the purpose of a legal entity is, and how it protects your personal assets from business lawsui
Episode 284: Zoom Out: Working ON Your Business, Not Just IN It
How to strategically carve out dedicated "CEO time" each week and why this focused time is so crucial [Why a time audit is essential for business growth
Episode 283: Unlocking New Features: What’s New in fitDEGREE & How to Use Them
A look at our recent key feature updates, including schedule visibility, gift card discounts, and more The flexible gift card redemption feature now available that will enhance user experience
Episode 282: Rules, Relationships, and Respect: Enforcing Policies Without Losing Members
Strategies for onboarding new clients and communicating studio policies effectively so that clear expectations are set from Day One Why enforcing policies fairly across the board is essential to prevent accusations of favoritism and to maintain member respect
Episode 281: What You’re Overthinking (And What Actually Matters)
Why quality over quantity matters when it comes to social media followers The dangers of adding more options you to your studio, both for your business and your clients
Episode 280: Your Studio’s Blind Spots: What You’re Ignoring That’s Costing You
What you can do to maximize profit through regular, not once-a-year, audits of your numbers How to stop membership leaks and strategies for handling expired cards and follow-ups
Episode 279: From Solo to Scalable: Building a Team That Has Your Back
The true cost of a bad hire and why hiring the wrong person is even worse than being short-staffed How delegating tasks can free you to work on your business, not just in it
Episode 278: The Art of the First Impression: How to Hook New Members in 30 Seconds
Why a strategic approach, not just "vibes," is essential for client experience and retention What recent data is showing about customer retention and the importance of first impressions
Episode 277: Spring Cleaning for Your Fitness Business: Refreshing Policies & Procedures
Why Spring is the perfect time to review and refresh your business operations How updating your contracts and waivers will ensure you're legally protected and aligned with industry best practices
Episode 276: Breaking Free from the Studio Owner Burnout Cycle
The importance of establishing systems, setting boundaries, and building support structures to prevent burnout, both personally and professionally How to recognize the early warning signs of burnout and what you can do to address them before they escalate
Episode 275: Navigating Tough Client Conversations: Policies, Boundaries, and Difficult Situations
Proactive strategies like waivers and automated reminders to set expectations and prevent misunderstandings How to master the art of de-escalation by using neutral language and effective communication techniques during tense client interactions
Episode 274: Simplifying Payments and Memberships: The Secret to Studio Success
What to understand about payment processing and the key differences between ACH and credit card transactions How you can use proactive communication to avoid payment disputes that may arise with members
Episode 273: Maximizing Revenue Streams in Your Fitness Studio
Why a thorough analysis of your existing income streams is the foundational step towards maximizing your studio's profitability How surveying your clients to understand their needs and preferences can reveal untapped opportunities for new services and offerings
Episode 272: Mastering Referral Marketing for Your Studio
The key benefits of keeping your referral marketing simple and easy to understand Options you have as incentives to offer those who are bringing you business through referrals How you can leveraging the community around you to generate more referrals
Episode 271: Work Smarter, Not Harder: Achieving Work-Life Balance as a Studio Owner
How identifying tasks that can be automated or delegated to free up your time is the very first step in achieving work-life balance as a studio owner The importance of setting boundaries and clearly communicating them to staff and clients
Episode 270: Building a Strong Team: Employee Management Best Practices for Boutique Studios
How finding the right team really starts by defining your studio needs Why focusing on fostering growth for your individual team members will be key when building and maintaining a strong team Strategies for navigating termination in a professional way
Episode 269: Elevate Your Studio with Year-End Reflections for Continued Success
How to pinpoint your studio's biggest achievements and challenges through a year-end review The key metrics and trends to analyze in order to gain valuable insights for your studio's future The power of a mission-driven approach in building a strong brand and fostering a loyal community
Episode 268: Boost Your Gym’s Sales Success with A Few Simple Questions
Tips for uncovering and understanding your potential clients “why” How identify past challenges that your potential clients have had can be a big help in identifying their expectations The way that highlighting your studio’s unique benefits can boost your sales success
Episode 267: Crafting a Strong Group Class Pricing Structure
Recommendations for keeping your service menu simple and finite Flexible service menu options you can use when creating your pricing structure Why setting low prices to attract volume isn’t an effective long-term pricing strategy for your business
Episode 266: To Automate or To Call: Deciding When Personal Touch Matters in Your Fitness Studio
How to streamline your member interactions with efficient automation techniques Why personalized communication for significant milestones can significantly impact client retention and satisfaction Effective strategies to implement automated subscription payment reminders
Episode 265: Member Spotlights: Showcasing Success Stories to Boost Engagement
Why showcasing member success stories can significantly boost engagement within your boutique fitness studio community Effective strategies for choosing members to feature in your spotlights Various achievements that can be celebrated in your member spotlights
Episode 264: Automating Your Way to More Customers with Justin Silverman of Merchynt
A look at how Merchynt automated Google My Business Some of the most effective marketing tools that are available to you right now What to be aware of with sponsored Google listings The specific components that make up a Google Business Profile
Episode 263: Creating an Impactful Studio Challenge: Boosting Engagement and Revenue
How to choose a challenge theme that aligns with your members' goals and sparks interest The power of fostering community and accountability to motivate participants and increase success rates Some of the ways in which offering meaningful rewards can
Episode 262: 5 Lease Traps Gym Owners Can’t Afford to Ignore with Matt Becker of Gym Lawyers PLLC
Common hurdles faced by gym owners when first examining a lease agreement A breakdown of the most crucial sections within a lease contract Understanding ADA compliance and its specific implication
Episode 261: Competing with Larger Brands: Strategies for Boutique Studios
What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors How you can leverage your unique value proposition to compete with larger brands A reminder how your community is your superpower
Episode 260: Boosting Your Studio’s SEO: A Beginner’s Guide
What We Cover In This Episode Effective keyword strategies for identifying what potential clients are searching for in their first fitness class How SEO’s “sweat equity” can help you drive traffic without paying for costly leads
Episode 259: Mastering Employee Management for Boutique Studios
What We Cover In This Episode , How clearly defining roles and responsibilities for every position is crucial for a studio’s success , Why hiring for a cultural fit is key Consistent, transparent communication will set you on the
Episode 258: Using Exceptional Service to Elevate Your Studio’s Client Experience
How exceptional services involves creating a welcoming environment for everyone who walks through your doors , The critical role that consistency plays in having a positive experience, What active listening will allow you to give your members
Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners
Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks, Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you, The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks
Episode 301: The Power of Pause: Managing Freeze Requests Strategically
What We Cover In This Episode: How reframing the freeze request at allows studio owners to view it not as a cancellation, but as a retention opportunity
Choosing the Right Studio Scheduling Software
On this episode of The Boutique Fitness Marketing Podcast, we’re diving into what’s trending in the studio scheduling software space, the decision-making process and how to make a smooth transition when it’s time for a change.
Episode 256: See You Later!
How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast. The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus. The potential for a second podcast, what you can expect and how it’ll be different
Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios
An update on the total value of the wellness market right now and the shift that’s happening towards holistic health. The importance of having a crisis plan in place and the types of the scenarios you should be prepared for. How to properly prepare for a crisis, based on the “scale of fires”
Episode 254: Developing Financial Fitness: Building Budgets, Making Projections, and Understanding ROI for Boutique Fitness Studios
The ways that people are searching for a financial wellness on an individual level What to consider about cash flow management and it’s role in a business’s success. Where to start with budgeting operational costs and streamlining your financial model
Episode 253: It’s More Than Just Fitness: How to Create an Experience That Resonates!
How to approach defining your unique selling proposition. What to understand about connecting with your target audience. Steps to take to build a strong visual and verbal brand identity.
Episode 252: Scaling Your Success: The Latest Strategies for Studio Owners Who Want to GROW
What to consider if you’re thinking of expanding beyond your current physical space. A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio. How you can use tech-driven service expansion to facilitate new services for your customers
Episode 251: Optimizing First Visits: Best Practices to Maximize New Client Retention with Seran Glanfield of Spring Three
Examples of ways you can optimize the very first visit by your clients. What Seran says is the “low-hanging fruit” of building relationships. Why is the first visit so crucial for retention
Episode 250: Mastering the Customer Experience: Effective Onboarding, Communication, and Feedback Strategies for Boutique Fitness Studios
News with Nick and the latest of group fitness builds and mental, emotional and physical well-being. The importance that having an effective onboarding process will have on your customer’s experience. Integration partners that can help you communicate with your clients - click their links below to learn more!
Episode 249: Master Your Marketing Messaging with Seran Glanfield of Spring Three
Seran’s journey from Wall Street to the Pilates studio - and beyond. How she curated her approach to coaching fitness studios. Why Seran believes so strongly that success does not have to equal stress.
Episode 248: What to Know About Summer Survival: Mastering Seasonal Drops and Boosting Studio Engagement
Why you’ll want to understand, analyze and anticipate the summer drops that occur in our industry. The need to ensure great communication with everyone about your summer schedules. How you can use this time to explore flexible membership options
Episode 247: Cancellation Policy Q&A
A look at the current activity in gyms now versus the pre-pandemic levels. What the primary goal of having a cancellation policies in your studio should be. The key components you should be considering when creating and implementing your cancellation policies
Episode 246: Onboarding and Maintaining a Proper Team with Katie Santos of Fitness HR
What leadership quality Katie says is the single most crucial one for running a fitness studio. One of the biggest HR pitfalls that she has seen running a fitness studio with a W2 workforce. A trend that is brewing in the fitness industry to be aware of as a studio owner
Episode 245: 10 Key Facts of Digital Marketing
News with Nick and a look at how Capitol Hill is “getting fit”. Why you need to find and lean into your ideal clients in order to have a successful business and a strong community. The reasons that SEO is crucial for attracting organic traffic
Episode 244: The Downsides of Not Having Employees with Katie Santos of Fitness HR
What the transition from studio owner to HR looked like for Katie. How to convey, from a marketing perspective, the move from1099 independent contractor to W-2 employee. The top common misconceptions of HR in the fitness industry
Episode 243: Maximize Studio Membership Value with fitDEGREE's Early Access Tags
What early access tags are and the ways you can now start implementing them. How this feature was designed to make memberships more valuable in your studio. Common use cases for these access tags in fitDEGREE.
Episode 242: Protecting Your Website – The Three Must-Have Documents featuring Lisa Fraley
What to realize about breaking through the “wall of trust” with clients. A rundown of the three most important documents to include in your website. How a website disclaimer specifically protects fitness studio owners.
Episode 241: Using Spot Booking to Enhance the Client Experience, Social Connections (and More)
A look at a supportive, adaptable and appealing new yoga mat. How clients can use the spot booking feature to select the equipment they want to use, where they want to sit, and more Some the ways it allows you to get detailed on how to visually represent the room to your booking clients.
