The fitness industry experienced a shift after Covid that many studios are still feeling. Memberships, which were once ubiquitous in the gym model, suddenly became much more challenging to sell and nearly impossible to enforce. Studios (mine included) that had once enjoyed easy annual membership sales were now struggling to convince clients who had held onto memberships they couldn't use during shutdowns. Even now, a few years out from the Covid pandemic, clients are still weary about contracts, so what do you do?
As a fitness studio owner, you know your clients are at the heart of your business- keeping them engaged and committed is central to your success. One of the most critical aspects of client retention is ensuring that they enthusiastically return and renew, but what if everyone is suddenly commitment-phobic? Here are some effective strategies to help you boost membership renewal rates and keep your clients committed to their fitness journey.
Harvard Business says it's 5-25x cheaper to keep a member than to find a new one, so focus on your retention strategies first to increase membership renewal rates and keep your clients committed to their fitness goals.