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Continuing with our "think outside the digital ad" series, let's talk about event marketing. Are you looking for a chance to get face-to-face with your ideal clients? Event marketing might be the perfect option for you.
When you hear the term "marketing," what comes to mind? Facebook ads? Flyers? Billboards? This month, we’re thinking outside the traditional advertising and encouraging you to get creative in how you present value to your target client.
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How do you decide what you're going to offer in your studio each month? Do you wing it? Or do you pull up a plan that lays out your specials, events, and marketing that will make the most of your month and bring in revenue? If your answer leans more toward the wait-and-see approach than a pre-curated plan, you need a 12-month studio calendar
Have your paid ads been converting fewer and fewer customers lately? If so, you're in good company. As fitness industry coaches, we regularly listen as studio owners lament their lack of success with paid ads over the last year...
Did you achieve everything you hoped to in 2021? Did your studio move systematically closer to your annual goals each month, or did it feel like you were throwing ideas out each week and hoping something stuck? As business owners, we have big dreams, but it's much more difficult to mold those indistinct dreams into realizable goals and systematic action steps.
Reliable staffing is almost always at the top of the list when discussing a studio owner's goals, and it's not an easy subject to tackle. You want your employees to love their job but also connect with the clients, teach safe classes, show up early, and remember to turn the thermostat off when they leave
When we think about strategies to increase your small business's profitability, our focus often goes to perfecting your sales process, gathering referrals, and creating packages that support your bottom line, which is all crucial to the success of your studio. But if you're only focusing on how you can increase revenue, you're only looking at half of the equation.
Communicating with your clients probably seems pretty straightforward... But client communication is different....Communicating with a client isn’t just any exchange of information.
Would you agree that first impressions matter? When you call or walk into a business for the first time, it’s often that first experience that will set the tone for future interactions. The fitness industry is no exception. The first time a lead reaches out to you is your opportunity to WOW them.
