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As a boutique fitness owner, confidently asking potential new clients to purchase a membership is one of the most important skills you can master
You have clear goals for your boutique fitness studio, and you’ve already put the work in to grow your gym into your dream business.
If you are like most fitness business owners, selling more gym memberships and class packages is at the top of your priority list. You need a steady influx of new gym members to grow your business, no matter your studio modality.
In the fitness industry, we often see an over-prioritization of a gym’s marketing strategies without a clear roadmap for how to enhance the retention of those potential customers
Summer in the boutique fitness industry can be stressful for studio owners.
As a gym owner, new leads are likely a high priority for your fitness business. Each client who walks into your studio has the potential to bring thousands of dollars in new revenue, but they have to convert from their trial into a membership.
As a boutique fitness owner, you likely focus a majority of your time and energy on encouraging new clients to sign up for a membership at your studio or gym. Hopefully, you regularly check in on your conversion rates from intro to long-term package in your fitDEGREE software, and you've choreographed your ideal new client flow using steps like these...
Most studio owners agree that attracting new leads who will purchase a long-term package is a top priority. Studios spend much of their budget on advertising, but capturing the right client with engaging, effective marketing is only half the challenge...
Pricing is one of the most common reasons that studio owners and managers seek out business coaches. Without a coach who understands the standards in the fitness industry as a whole, your pricing strategy...
