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Studio Intelligence Summit

Session 1

Michael Jay

Finding your business purpose - Mission Vision Values

Without a north star, your fitness business is likely to end up spinning its wheels. Whether you are a yoga studio, fitness studio or solo fit biz owner we will come together to make sure you have clarity around your 'what', ’why’, and ‘core values’ to manifest your business dreams.

Vision, mission, and values are vital to your business - even at an early stage. By asking ourselves to consider ‘Who do we serve? Who are the people we are trying to help? What is it that we bring that is special and unique?’ Can be a powerful way of exploring the core purpose of our fitness businesses.

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Michael Jay

Studio Intelligence Summit

Session 1

:

Michael Jay

Session 1
-
Michael Jay
Finding your business purpose - Mission Vision Values

What We Cover in This Session:

The significant role that community plays in the success of a business, and how Michael helps studios in this area

[
5:02
]

What to understand about your purpose and your “why”

[
6:56
]

A few questions you can ask yourself to help determine your why

[
9:44
]

What your mission statement should include, plus examples

[
15:57
]

The purpose a vision statement has and the maximum length in words that one should be

[
18:48
]

The ways that mission statements and vision statements differ

[
19:39
]

How core values are more tangible for businesses and are often easier to put together

[
22:15
]

A look at how one of Michael’s clients lives by her core values each and every day

[
24:38
]

Why your prospective clients should feel your core values from their very first visit to your website

[
25:52
]

Up Next

Chris Beer

Session 2

Chris Beer

Nicole D’Andrea

Session 3

Nicole D’Andrea

Stephanie Bradley

Session 4

Stephanie Bradley

Michael Jay

Michael Jay

Yoga Business Coach/Consultant

Michael comes from a design and marketing background and has owned and operated an award-winning Community Yoga studio on the outskirts of Vancouver, Canada, for 13 years. He sold his profitable studio 6 years ago, became a Certified Business Coach and now helps yoga studios and boutique fitness studios with systems and support. Known for the Yoga Alliance ‘Business of Yoga’ webinar series, Michael has also led training and webinars worldwide and his passion project is the Yoga Biz Camp Podcast. As a seasoned yoga instructor and business owner with more than 25 years of experience, Michael understands first-hand the importance of building community and relying on data to find clarity, direction, and ultimately, success in one’s business.