Group Fitness Studios face a difficult challenge in growing and maintaining successful businesses. In addition to helping members attain the highest level of fitness possible, you must maintain a healthy business. If writing fitness programs wasn’t enough, now you get to maintain your finances, run sales and marketing, and manage your employees. But you, fearless trainer/entrepreneur, are up for the task! Boutique fitness, the market segment in which small gyms and group fitness exists, comprises a 35% share of the $27 billion dollar annual fitness industry. For you, that means a virtually limitless market for your business to expand into, but at the same time that means you face plenty of competition. In order to compete with all the other players—large gyms, medium size gyms, studios, and instructors like you—you need an edge.