Your biz bestie switched studio management software. Your business coach swears by one product. Your members need more support with their existing booking experience.
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You might have the best fitness business around, but potential new clients are always going to want to try before they buy. It’s marketing 101 to have a great “hook” or offer to capture the lead and bring them into a business’ ecosystem. Intro offers or new client specials have to be very unique for each individual fitness and wellness business because there are a lot of variables at play. That being said, there are three main variables every business must consider when creating an intro offer: price, length, and offers.
Creating an effective pricing structure for gyms and studios is actually a bit of an art. If you are an unopened business, set yourself up for success by following these rules to ensure you have a pricing model that will convert and retain clients. If you are an established business, don’t be afraid to make changes! Let these 10 rules be your guide to pricing success.
So, you find yourself thinking about changing your studio management software? Let’s take a moment to acknowledge what a big step that is. It’s a big deal. You’ve likely got money, energy, and many, many hours tied up in your latest software solution. However, if that software solution isn’t supporting you or your business the way it should, it might be time to make a change. If you’re making the change, you might as well take this opportunity to start fresh and optimize your business practices. But how? Here are the top 5 things you should consider as you make the transfer from one software to another.
It seems like every day, there is a new tool or app that makes social media easier for small businesses and entrepreneurs to take advantage of. Social Media expert, Mara Thompson, has tried every app that comes out that can save time, money, or stress. With so many new apps and tools coming to the market to help entrepreneurs, Mara shares her top five that she (and studio fitness business owners!) can’t live without.
Often, new business owners are unsure how to structure their pricing and are nervous about pricing themselves too high or too low, so they tend to just look at what similar businesses are offering. Believe it or not, creating an effective pricing structure for gyms and studios is actually a bit of an art. Here are the five main factors you should consider to create a revenue-generating pricing structure for your fitness business.
You might have the best fitness business around, but potential new clients are always going to want to try before they buy. It’s marketing 101 to have a great “hook” or offer to capture the lead and bring them into a business’ ecosystem. Intro offers have to be very unique for each individual fitness and wellness business, because there are a lot of variables at play. You’ll want to consider: What type of fitness or wellness do you offer? What kind of prospect are you trying to attract? What does your pricing menu look like following the intro offer? And that’s just the beginning of it! That being said, there are three main variables every business must consider when creating an intro offer: price, length and offering.
As a barre studio owner, there will be many business costs that need to be covered. But whether you decide to run a barre studio as a franchisee or open your own studio, those costs will vary. We’ve broken down the costs of running some of the major barre studio franchises and the costs of starting your own studio business so you can compare.
“Going to the gym” means something completely different than it used to—there are just so many different types of ways to exercise now! Because fitness is becoming more and more a part of lifestylization—rather than just an interest for gym rats and athletes—there is an enormous variety of fitness practices to engage with.
You built your business on caring for others. The work you do as a studio owner may provide healing to many– which is fantastic– but it can also take a lot of your energy. That’s the irony of a business that promotes self-care–– you often find that there’s little time to actually care for yourself. Yoga teachers practice mindfulness but need to be mindful of their own health and sanity. We teach self-love yet burn the candle at both ends. Knowing what you know as a yoga practitioner, simply neglecting your own self-care in favor of helping others is not a healthy nor sustainable way to live. The same applies to your business.
